BENJAMIN

visual BENJAMIN

 

BENJAMIN – DESIGNED TO UNIFY

BENJAMIN IS A NEW CONCEPT FOR THE SMALLEST AND THE BIGGEST
DESIGNED TO CREATE MORE UNITY WITH FURNITURE
CONSISTING OF THE BENJAMIN CHAIRS AND THE JAKOB TABLES

BENJAMIN CONSISTS OF 3 CHAIRS, FOR A LIFETIME:
THE ADULT CHAIR BEN, THE TEENAGER CHAIR JA, AND THE MIN CHAIR FOR PRESCHOOLERS, TODDLERS AND BABIES
STACKED TOGETHER BENJAMIN CREATES HEIGHT AND STORAGE SPACE,
SEPARATE 3 CHAIRS FOR THE ENTIRE FAMILY

THE JAKOB TABLES ARE AVAILABLE IN DIFFERENT SEIZES AND HEIGHTS,
DEPENDING THE USER’S NEEDS:
A SQUARE TABLE FOR 2 PERSONS IN SEIZES BEN, JA AND MIN,
PLUS A RECTANGULAR TABLE FOR 6 TO 8 PERSONS

BENJAMIN OFFERS COMFORT AND PLEASURE,
FOR A LIFETIME

!!! WATCH THE LAUNCH OFFER !!! (VALID FROM 21/05 – 04/06, 2015)

Photography: René Bosch
Graphics: René Kemper

THE STORY BEHIND THE BENJAMIN CONCEPT:
THE IDEA OF THE BENJAMIN CONCEPT CAME TO ME WHILE I WAS READING A STORY ABOUT HIGHCHAIRS,
AND THE FIRST THING THAT CROSSED MY MIND WAS THAT LITTLE CHILDREN ONLY HAVE ONE WISH:
TO BE GROWN LIKE MUMMY AND DADDY.
FOR THAT REASON I WANTED TO DESIGN A CHILD CHAIR THAT WOULD BE EXACTLY THE SAME AS AN ADULT CHAIR.
ON THE OTHER HAND I WANTED TO BRING DOWN THE CHAOS WITH FURNITURE IN THE INTERIOR,
MAKING IT MORE UNIFIED, TO CREATE PEACE AND HARMONY,
WHICH BECAME THE SLOGAN: BENJAMIN > DESIGNED TO UNIFY
IN MY STUDIO I STARTED PLAYING AROUND WITH SCALE MODELS, AND WHILE DOING DO,
I FOUND OUT IT WOULD BE GREAT IF THE CHAIRS WOULD FIT INTO EACH OTHER,
CREATING HEIGHT AND STORAGE SPACE.
FROM THERE THE IDEA CAME TO DESIGN THE MIDDLE CHAIR FOR THE TEENAGER,
WHICH HAS A FUNTION AT THE SAME TIME:
IT CREATES STABILITY BETWEEN THE TWO OTHER CHAIRS.
THE FINAL RESULT IS A BEAUTIFUL, BUT MOST OF ALL A PRACTICAL AND COMFORTABLE DESIGN
FOR ALL GENERATIONS,
CREATING UNITY

WHEN THE BENJAMIN CHAIR WAS BORN, THE IDEA OF THE JAKOB TABLE CAME QUICKLY;
CREATING EVEN MORE UNITY WITH FURNITURE.
THE NAME JAKOB REFERS TO BENJAMIN, AS A FATHER FIGURE.
AT THE SAME TIME IT IS A ODE TO MY STEPHFATHER JAAP – WHOSE REAL NAME IS JAKOB –
BECAUSE A GREAT PART OF THE TECHNICAL DEVELOPMENT CAME FROM HIS HAND,
THE SAME AS THE FIRST PROTOTYPES.